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From the heart of Oakland, California, Kriada is proving that real music never fades. Born Donell Hardin, he discovered his love for music as a child, drawn to the sound of rhythm and emotion that poured through the speakers around him. That early spark turned into a lifelong passion for creating songs that speak to the…

From the trenches of Georgia, Freaky Tlazy is an independent artist using his truth as fuel and his pain as poetry. Born Travis Bernardo Yearby, his music is raw, emotional, and unapologetically real — reflecting a journey marked by addiction, incarceration, heartbreak, and survival.

Inspired by local musicians he looked up to growing…

Jay Wy is a rising artist from Portland, Oregon, and his music is all about real life. He doesn’t try to sound like anyone else. He tells the truth about what he’s been through, and that’s why people are starting to notice him. Jay calls his music “Rap Soul” because it’s full of emotion but still has the bounce of hip-hop.

He’s…

Born in Compton and raised on the East Coast, Rory K. Douglas—better known as Radio TheyNeverPlayMeTho has been immersed in music since birth. Long before stepping into the booth, he was sitting in his father’s lap, absorbing the rhythms of hip-hop culture from the inside. Meeting legends like Biggie Smalls left a lasting impression, but it’s…