Hood Illustrated

Hip Hop Isn't Dead... It Lives In The HOOD

EMPIRE's Nevelle Viracocha (veer-ah-cho-a) unveils his cinematic new video "Multiply," in a premiere with okayplayer. The Alabama rapper turned singer/producer is reborn, re-inventing his sound on the first release his forthcoming album ASTRAL HOUR. Produced by 7iLENT, "Multiply" is a genre-bending blend of Rap, Soul and Blues. A sonic departure from his 2016 effort Eff/Pee/Ohh (For Promo Only), "Multiply," is a microcosm of Nevelle's shift in creativity and musical journey. Instead of abandoning Rap altogether in favor of melody, Velle incorporates it, displaying Andre 3000-like crooning while displaying Young Thug-like frenzied energy.

"I made 'Multiply' for all the people who knows what it feels like to be the underdog" says Viracocha. "I'm speaking to those who didn’t start out in first place but refuse to finish last. A reminder that you have to face your reality before you can change it." The video sweeps across indelible images displaying three distinctly different vantage points throughout, placing Nevelle in a tuxedo in an empty theater, on a Grand Piano outdoors, and a jail cell. The Spencer Sease-directed video skillfully weaves Viracocha's 'split' personalities with a bit of social commentary, contrasting freedom of creativity versus freedom from persecution.

Rebirth, the end signifying a new beginning. As Velle puts it, "Multiply" is the thought process that we are built to overcome any hurtle set before us; even when we die, we never really die. Church music for sinners, redemption for the lost, that’s what we create. 'Multiply' to me is the story of trials and tribulations. Tragedies turned into triumph!" With a sound as diverse as his unique nomadic military upbringing, Nevelle Viracocha is in a class by himself.

Views: 13


You need to be a member of Hood Illustrated to add comments!

Join Hood Illustrated

Hood Illustrated is the #1 Hip-Hop publication based out of the Midwest. We cover everything that has anything to do with Hip-Hop culture.

Mug Shot: KC - Publisher

Meet the CEO - KC HOOD ... Contact us for your business and music promotion on IG @HOODIllustrated 


Thank You For Supporting The Hood



** Click The Cover **

Ron Ferg Presents:
Lansing - The Mixtape

HOOD Illustrated Soundcloud Page 




Latest Activity

ArtistPR posted blog posts
59 minutes ago
Traps N Trunks posted blog posts
6 hours ago
The Grynd Report posted a blog post
7 hours ago
Tampa Mystic posted blog posts
11 hours ago
KC's 2 blog posts were featured
16 hours ago
Detran Hicks promoted Detran Hicks's video
16 hours ago
Detran Hicks posted a video

DarkSide Freestyle Official Video

New video shot by Kettenring videography
16 hours ago
Boss posted blog posts
18 hours ago
Evan Parker posted a blog post
19 hours ago
Support Those That Support You posted a blog post
Marissa MJ Savino posted a blog post
Traps N Trunks posted blog posts
Urban Alliance Ent promoted Urban Alliance Ent's video
Urban Alliance Ent posted a video

Summer Tyme

Provided to YouTube by iGrooveMusicSummer Tyme · Uncle Gymini · DJ TransSummer Tyme℗ FaceOff Ent & MarketingReleased on: 2021-05-04Featured Artist: DJ Trans...
ArtistPR posted a blog post

Artist Marlon Simpson Releases New Single, “Simple Way”

Soul-stirring, booty shaking, and thoroughly enjoyableSan Jose, California – October 15th, 2020 –…See More
Boss posted blog posts
Amanda MzOnPoint Goldben posted a blog post

[Video] Louie Moe 'Players Anthem' | @1LouieMoe

Soaring high out of Louisville, Kentucky is none other than female emcee Louie Moe! On Monday…See More
Miss Atown posted a blog post

King Jazzy "Trap Betty Baby" Single

King Jazzy brings us a fresh twist to trap songs with his record "Trap Betty Baby". King Jazzy is…See More
Traps N Trunks posted blog posts
ArtistPR posted blog posts


GoldenTechs created this Ning Network.

© 2021   Created by GoldenTechs.   Powered by

Badges  |  Report an Issue  |  Terms of Service