Hood Illustrated

Hip Hop Isn't Dead... It Lives In The HOOD

LNF (Lead Never Follow) are set to release their debut project Tuff Love (Konvict Kartel/Music The Label) in early 2018, and have just delivered the video for their lead single, “Luh Baby” that will make quite an impression (as well as an infinite number of YouTube revisits) on the millennial generation. The sibling rap duo hailing from College Park, GA on Atlanta’s Southside and co-signed by five-time Grammy winner Akon, delivers an entertaining video that is a perfect fit for the lyrics about females not only securing, but running up a bag.

The first clip stars the group pulling up to a local car wash in an old school convertible rapping alongside a bevy of beauties. The video then transitions into high-energy performance scenes by LNF as they continue to attract the attention of stunning models. Directed by Patrick Elis, the visuals – along with the song - are meant to display an impromptu day in the life of the fun yet average everyday things that young people do, until you add in a gang of hot girls and tons of cash. When even the extraordinary becomes the ordinary, it is definitely something worth paying attention to.

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