Fortune 500, the self made millionaire turned rapper, began rapping after a brazen mob style hit was taken out on his best friend in in the middle of Manhattan in broad daylight. The murder coupled with the ensuing Federal and State narcotics investigations provided the perfect storm for 500 to lay low and hone his craft stemming from his childhood passion for music. In the 16 months following, he purchased a recording studio, essentially living in it, recording at a vigorous pace of 10-15 hours daily. He then assembled a team comprised of security guards, producers, models, cameramen, marketing execs, A&R’’s, cooks and assistants all following one vision. 500 had a clear vision of what his rapid ascension to the forefront of Hip-Hop would look like and knew he would need a self contained unit to bring the vision to fruition and keep him safe. The team aka Fortune Ent. aka Kush Kings co-financed Fortune 500’s first three shows opening for some of the biggest in the game including Trippie Redd, Murda Beatz, Tyga and Dababy respectfully, all without having yet released a track.