Hood Illustrated

Hip Hop Isn't Dead... It Lives In The HOOD

Canadian native viisi releases a brand new music video for his song, “Down,” produced by F E R R O. The Martin LaFreniere-directed shot features unique cinematography that swaps several different backdrops throughout. From mini golf, to cityscapes, to dreamy carousels, the settings subtly depict various date locations, however viisi is pictured on his own. The lyrics cite the lies told when attempting to keep a failing relationship alive. The bittersweet feeling of being alone in places that once held memories is symbolic of a past behind him and a juncture of reflection and introspection.

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