Hood Illustrated

Hip Hop Isn't Dead... It Lives In The HOOD

[Exclusive] Joatheplug's Is Committed To Putting His Unique Stamp On The Music And Fashion Industry



These days what’s considered fashionable is decided by
the Instagram elite. The newest kicks will casually
appear on the pages of the biggest influencers and
sell out in minutes. The fashionable have an undefeatable
power on Instagram. Seventeen-year-old entrepreneur Joa
Enkin known as Joatheplug wields this power and his love
for everything fashionable is visible on social media.

The fashion sense that Joatheplug displays on social
media can be described as casually laidback, with
trending looks quietly appearing in his candid
Instagram posts. Back in December, he appeared
on his Instagram wearing the recognizable classic
owl hoodie from the October’s Very Own clothing
collection. October’s Very Own (OVO) blew up in
popularity when RnB superstar Drake was seen wearing
the same hoodie that Joatheplug wears. Another Instagram
post earlier this month showed him sporting the currently
trending Flower Hoodie from the Candian singer J Balvin’s
merch collection. The young entrepreneur seems to have
used his ability to casually predict and adopt styles that
will be trending, to enter the sacred circle of the
Instagram elite from influencers to rappers. All of
whom can be seen with him in his various posts on
Instagram, where he casually joins them for a picture
while wearing already and soon-to-be trending looks.

Joatheplug has built connections with trending young
celebrities like Lil Pump and Trippie Redd helping
them enhance both their growth and style. Joatheplug
has established himself in the online marketing space
through exclusive giveaways and collaborations. The
teenage entrepreneur is also becoming known for his
dedication to songwriting and his commitment to putting
his unique stamp on the music industry. Fashion can be
fickle, online, someone can be a fashionista one day and
a fashion victim the next. But Joatheplug seems to have
found a formula that keeps his
trends relevant and enviable.

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