Now or Never by Elijah Rosario is a great release which you all need to get FAMILIAR with
Elijah Rosario, Georgia native and Durham-based Urban-Pop artist, has found a niche for himself in the North Carolina music scene. His 2021 album “Genuine Truths” displays what Finessed Media calls a combination of “pop sensibilities with a splash of melodic hip-hop flows and R&B influence.” His sound is familiar – think Roy Woods, Ty-Dolla $ign and The Weeknd – but with a style unique to Rosario. Above all, the music is deep, sensual and it grooves.
Elijah works to create an evergreen catalog ripe for connection with the listener. From the anger of a scorned lover in “Need Me” to the undying love of “Best of Me” to the self-reflection of “Plot On My Soul,” every feeling presented is authentic. Since beginning to make music in high school, Rosario has pursued music on and off until a moment of clarity following his mother’s passing. “I realized life was too short to not go after what I really wanted to do and I knew that was pursuing music,” he said.
After releasing his latest Summer 2022 single, "Can't Get Enough", Rosario is currently on his own 10-city tour, touching various parts of North Carolina, D.C., New Mexico, Toronto, New York and more. It's only a matter of time before Elijah becomes a household favorite in the music industry and an international sensation.
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