How an up and coming artist pivoted during the pandemic using a mixture of the Russ release strategy & TikTok

[keymaster media]

" 52 songs in 52 weeks branded "52N52" is the latest Russ inspired marketing & release strategy Miami based artist J Sexton is using to showcase his positively impactful music and become further established in the underground music scene. 

His latest single"Down for You"featuring Daniel Bartley JR is currently gaining traction on YouTube & TikTok with fans discovering the song via a dance challenge contest hosted by the Miami MC himself with a $200 cash prize. 



Sexton started writing songs as a freshman in college and fell in love with music from there on focusing daily on developing his craft and eventually making a name for himself. It's easy to be inspired by his and so many other artist's drive and determination during the pandemic and to see how many young artists are finding new ways to market themselves online utilizing tools such as Zoom for a meet & greets and Facebook live to host performances. 

Follow J Sexton on TikTok & Instagram @jsextonmusic and join the #downforyou challenge for a chance to win and get in on the hype while it's fresh.