Its been a crazy 2 years for Dj Iceman. after having to step away from a 34 year dj career due to health issues,he got into beat making ("i still needed a creative outlet,and this was the natural progression of things") and in that time the award winning dj has put out 9 beat tape projects,and gotten a handful of great placements, and Iceman is on traditional streaming services in North America, but the massive Chinese market is a closed system: it has its own streaming and social media sites.(Sites like Facebook and Twitter are banned in the country) Sites like QQ Music, Kuwo Music, and Qianqian are the dominant streaming platforms, but most English music isn’t available unless they make the effort to appear on them. and these sites have over 750 million listeners. but Iceman has found a way in. he has partnered with Musicinfo.io. Musicinfo deals with the top streaming,video and blog sites in China and they let artists keep 100% of their royalties. "So for me it was a no-brainer. why not try to make as many fans as possible"
Juri Kobayashi at Musicinfo says the demand is real, and a real opportunity for independent artists.
“China is kind of a closed culture, but the youth are very much a part of a huge movement to bring in new flavors, new sounds, and those are often in English,” said Kobayashi. “The good news is that nowadays, three out of five artists are independent artists in China. Not so much of a major label stranglehold there.”
"For me this is a golden opportunity to break into a new market. i uploaded my entire beat catalog,a few videos,and gotten some blog promotion. For an indie artist the chance to have my music in another country is HUGE"