It all goes down at Lunchtime! Lunchtime Records, that is. The label is proud to serve up some heat for the streets: “Neva Give Up,” the latest song from newly-signed artist Dynasty. No longer a mere prince, Dynasty has come into his own as the “King of Traphall” – the new sound everyone is talking about that cleverly blends two genres of music: trap and dancehall. “Neva Give Up” was produced by the big homie, Juganot, who also directed the music video. Dynasty is set to introduce the yard to traphall, and with it, will usher in a renaissance for reggae music. Love live the king!