Hood Illustrated

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[Exclusive] YourOwnMusic: Delivering Organic Followers For Artists Trying To Reach New Fans



The world is full of beautiful music created by talented artists, waiting to be heard.
But all good artists need a platform to showcase their talent. And that is exactly
where Jake Shaw steps in. Founder of YourOwnMusic, Shaw is the biggest
independent playlist curator in the United Kingdom with a following of
more than 1.2 million, across platforms such as Spotify,
Soundcloud, and YouTube.

Artists create music with their soul, putting in their hard-work and passion into
something that has the potential to influence generations. Jake Shaw understands
the effort that goes behind these tracks, and hence, is on a mission to uplift artists.
Through his company, YourOwnMusic, Shaw and his team promote music organically,
working to give artists the wide reach they deserve and genuine fans to support their
music. Well versed in the field, YourOwnMusic employs innovative methods to deliver
music organically, connecting artists with millions of listeners across streaming platforms.

There cannot be a bigger stage in today’s world, and a better place for a musician to
get discovered, than a playlist curated by someone who has millions of followers.
However, the real challenge for an artist is getting featured on such a playlist. In
the whirlwind of the cyberspace, it is easy for good music to get lost, but
YourOwnMusic helps these talents stand out. Shaw’s agency curates quality
playlists across different streaming platforms for different genres of
music – Pop, Rock, RnB and more – featuring various artists. The
selection of songs shows the deep knowledge Shaw and his team
have about music. The playlists are built from the ground up with
genuine listeners, ensuring not just numbers but real engagement
of the fans with the music creators.


Music is an integral part of all of our lives, and promoters like YourOwnMusic ensure
that these artists’ music becomes “our own music”. If there is good music around,
we can rest assured that we’ll find it on one of Shaw’s many playlists.

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